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Our Mission

We founded Sportsman’s Guide in 1970 to serve outdoorsmen and women with quality gear, exceptional value, and outstanding service. After 50 years, this mission remains unchanged.

We aim to be the leading supplier and authority in hunting, fishing, camping/hiking, boating/paddling, shooting sports, survival/emergency prep, and specialty outdoor recreation.


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Why Choose us

Welcome to the Sportsman’s Guide – Your One-Stop Shop for All Things Outdoors

As an avid outdoorsman myself, I created the Sportsman’s Guide to share my passion for hunting, fishing, camping and all things outdoor recreation. Our family-owned business has been helping fellow sportsmen and women gear up for adventure since 1970 when my father first opened our small bait and tackle shop. Now, over 50 years later, we’ve grown into America’s leading outfitter for the outdoor lifestyle.

Why choose to shop with us? I’m glad you asked! Here are the top reasons we’ve become the go-to retailer for millions of customers across the country:

Unbeatable Selection

As outdoorsmen and women ourselves, we live and breathe the outdoor lifestyle. So our buyer team works overtime to scout out and curate the best selection of gear for all your adventures. No matter what activities spark your passion – hunting, fishing, camping, hiking, boating or more – we’ve got you covered from head to toe.

In our vast online store you’ll find over 185,000 products spanning hunting rifles, ammunition, scopes and game calls to fishing rods, reels, tackle and electronics. We stock top-name brands like Remington, Federal Premium Ammunition, Bushnell, Humminbird, Shimano and more at prices to please every budget.

Beyond the expected outdoor gear, we also offer a wide range of field-tested clothing and footwear to keep you dry, concealed and comfortable in every environment. Scent-masking camo, waterproof jackets, rubber hunting boots – we have it all ready to ship straight to your door.

In addition to individual products, we make completing your outdoor wish list even easier with hundreds of value kits. Our fishing combo kits pair perfectly-matched rods and reels with tackle and accessories to get anglers started. And our exclusive Sportsman’s Guide Buyer’s Club Members gain access to over 4,000 member-only deals on firearms, ammo, optics and gear curated for hunting success.

Expert Guidance

With so much gear available today in stores and online, it can get overwhelming trying to decide what’s right for your needs and budget.

That’s why our team goes the extra mile to provide the expert guidance and recommendations to set you up for success on every adventure. Many of our sales staff and product experts are passionate outdoorsmen and women themselves with real-world experience using the gear we sell. So you can trust their knowledgeable advice when making important purchases for the field or water.

We also produce an extensive library of outdoor articles, how-to’s, gear reviews, tips, tricks and recommendations from seasoned experts. So you can make well-informed buying decisions and maximize every piece of gear. Feel free to reach out anytime if you still have questions – we love talking outdoor recreation!

Total Satisfaction Guarantee

I stand behind every product we sell with my Total Satisfaction Guarantee. I want you to feel 100% confident in every purchase from Sportsman’s Guide – and ready to take on your next big hunt, fishing trip or outdoor journey with no worries.

If you are ever unsatisfied with any item – even if just decide it’s not right for you after inspecting it closer – simply return the unused portion for a full refund or replacement. No hassles, no restocking fees. You have 365 days to evaluate gear and I’ll make it right if anything falls short of expectations.

I also carefully inspect, test and often field-trial products before making them available to customers. I would never sell anything to our loyal shoppers that I wouldn’t trust myself in the woods, on the water or out on the trail. If a piece of gear doesn’t meet my stringent standards for performance and reliability, you won’t find it on our shelves.

Clearance Deals

I’m a bargain hunter at heart, so I always have my eyes peeled and negotiate with major brands to offer Sportsman’s Guide customers the best possible deals on quality outdoor gear.

In addition to everyday low prices across the site, I run frequent limited-time sales, member specials and overstock clearances to pass major savings on to shoppers. We continually replenish 100-200 red hot deals offering up to 60% off retail prices – but popular items go fast at these prices so check back often!

You can also find incredible savings in our wide array of auction and discounted gear. I often purchase large lots and overstocks at steep discounts so I can offer crazy price cuts I could never advertise with MAP pricing restrictions. And our returning rental products offer like-new quality at nearly half-off retail prices.

As a Buyer’s Club Loyalty member, you gain exclusive early access to new markdowns and discounts along with free standard shipping on all orders. So join today to start saving big!

Legendary Customer Service

I believe the customer experience is just as crucial as the gear itself. So from the moment you discover us online to unboxing your orders and beyond, our team strives to deliver legendary 5-star service.

Our product experts, customer care team and online support staff always aim to resolve questions, requests and issues promptly with thoughtful guidance and no hassle. You’ll never feel like just another sales number here.

In fact, our company has won numerous awards recognizing our best-in-class customer satisfaction, friendly assistance and timely issue resolution. So rest assured – the team has your back!

If any questions ever come up, you can easily reach us by phone, email or online chat and expect personalized assistance. No offshore script readers – just friendly Midwest folks who speaks your language and share your passion for the outdoors.

Fast Shipping

I know missing a coveted hunt or prime fishing conditions due to late gear deliveries is every outdoorsman’s nightmare.

That’s why we ship most online orders in 1 business day from our state-of-the-art 500,000 square-foot warehouse headquarters. We utilize UPS and FedEx to expedite transit times across the country. So your ammo, clothing, footwear and equipment will arrive in plenty of time for adventure.

For an extra rush delivery fee, we also offer Next Day Air and Second Day Air shipping on qualifying orders placed by 2 pm Central Time to ensure you have gear in hand precisely when needed.

And ShopRunner members enjoy guaranteed 2-day free delivery on thousands of items along with other perks like free returns. Official shipping policies provide full details to meet every expedited requirement.

We Are Outdoorsmen

As I mentioned earlier, the Sportsman’s Guide isn’t some faceless corporation. We are passionate outdoorsmen and women ourselves who use the products we sell.

I’ve spent over 50 years hunting whitetails, fishing Lake Michigan, hiking Adirondack peaks and camping under the stars with my wife, kids and now grandkids. It’s my life’s passion and I love enabling others’ adventures by providing expert guidance along with quality, reliable gear.

In fact, the whole SG team lives the outdoor lifestyle in our own ways. You’ll find us out in the woods and waters when not inside the warehouse. So you can trust us to understand exactly what you need whether setting up camp, outfitting your treestand, or stocking the tackle box.

We also aim to give back to the outdoor community whenever possible. It’s my mission to preserve our outdoor heritage and open the door for the next generation of sportsmen and women explore the wonders of nature.

So we proudly support several conservation organizations through donations, fundraising campaigns, sponsored social events and outreach programs. Getting kids and families outdoors together does my heart good. After all, memories are made in the field and on the water – not on the couch!

The Final Word

Hopefully this closer look gives you a good feel for who we are at Sportsman’s Guide along with all we offer outdoor enthusiasts nationwide. We’ve become America’s leading online and catalogue retailer by focusing on you, the customer, every step of the way.

I promise to continue providing unmatched selection, transparent guidance, total satisfaction, max value deals and legendary service for years to come. Because your loyalty means the world as fellow outdoor lovers.

Now enough talk – let’s get you equipped for the next big adventure! Please browse the online store or catalogue at your leisure. And don’t hesitate to contact our team with any questions as you plan excursions and shop for gear. Welcome to the SG family!

What Our Customers Are Saying


Top Rated

When selecting hunting gear, the most important factors are the climate and terrain you’ll be facing. Consider the expected temperature range, precipitation levels, wind conditions, etc. Choose insulated, waterproof layers that allow good freedom of movement for your outer layers. Lightweight moisture-wicking base layers will keep you dry. Select insulated, waterproof boots with plenty of ankle support for the conditions. Your gear choices will vary considerably for tree stand hunting versus stalking through brush or fields.

Key factors: Weather protection, insulation, breathability

As a beginner, opt for a bolt action rifle in a common caliber like .270 Win, .308 Win, or 30-06 Springfield. These mid-powered rounds are versatile for deer-sized game. Choose a lightweight synthetic stock rifle for ease of carrying. Consider features like a detachable magazine and Picatinny rail for adding a scope. A 3-9x40mm scope is a good all-purpose choice. Pay for a reliable brand to avoid frustrating issues. Consider taking a firearm safety course before your first hunt!

Key factors: Action type, caliber, weight, features

Having the right tools makes quick work of field dressing. Carry a large hunting knife with a 4-6 inch fixed blade for easy slicing and skinning. A whetstone is useful for sharpening the blade in the field. Bring lightweight rubber gloves to protect your hands. Packing a commercial deer drag tarp helps transport the carcass safely. Other useful items include rope/paracord, zip ties, bounty paper towels, disinfecting wipes, and a trash bag. Make sure all equipment is easily accessible.

Key tools: Knives, gloves, commercial game drag, other accessories

Public lands like National Forests can be maze-like, so come prepared with topographical maps of the precise area you’ll be hunting. Look for maps marked with game management units, trails, terrain features, bodies of water, and boundaries. Bring a GPS device or install an offline maps app on your smartphone. Natural landmarks like mountain peaks also help navigation. Consider a compass too. Scouting the area before season will make navigation much easier when hunting. Local district ranger stations can also provide helpful recreation maps.

Key tools: Topographical maps, GPS devices/apps, compass

Pack the 10 essentials for survival – navigation tools, sun/rain protection, lighting, first aid, fire starters, knife, signaling devices, food/water, and emergency shelter. Choose lightweight, high energy foods. Bring plenty of insulation like a puffy jacket and a foam sleeping pad. Protect yourself from the elements with waterproof, breathable outerwear and waterproof covers for gear. Don’t forget creature comforts like camp slippers too! Leave an itinerary with a contact and establish checkpoints to call in safely. Ensure all hunting permits and tags are in order before embarking.

Key items: Navigation/signaling tools, shelter/insulation, food/water, clothing, permits