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For over 50 years, Sportsman’s Guide has been the top destination for hunters, campers, anglers, and outdoor enthusiasts seeking amazing deals on quality gear. Founded in 1970 by Gary Olen, Sportsman’s Guide started out as a mail-order catalog business shipping fishing lures and hunting supplies nationwide. What began as a small operation run out of a basement has since grown into one of the largest online retailers of outdoor sporting goods in the country.

Headquartered in Minnesota, Sportsman’s Guide now serves over 4 million loyal customers worldwide. Our massive 500,000 square foot distribution center houses thousands of products ready to ship, from trusted brands to our own high-quality private label gear.

While a lot has changed over the decades, Sportsman’s Guide remains committed to providing customers with the best values in the industry on hunting, fishing, camping, hiking, and all outdoor recreation products. We scour the marketplace for the best bargains so our customers can spend less and adventure more. With our price match guarantee and satisfaction promise, you can be confident you are getting rock-bottom prices.

Our Company Values

Sportsman’s Guide was built on a foundation of service, trust, and value. Our company values reflect our longstanding commitment to customers and employees alike:

Customer Commitment

The customer is at the heart of everything we do. We strive to build lasting relationships by consistently delivering an amazing customer experience. Our customers’ satisfaction is the true measure of our success.

Quality Products

We stand behind every product we sell. We carefully select and develop products to meet the highest standards for quality, reliability, and value.

Integrity and Accountability

We conduct business fairly, transparently, and ethically. Our success depends on every employee upholding our culture of integrity through personal accountability.

Respect and Inclusion

We celebrate diversity and seek to cultivate an environment where all employees feel welcomed, supported, and empowered to contribute. Valuing each person makes us all better.

Innovation and Teamwork

Collaboration and creative thinking drive our ability to continuously improve. By working together, we can find ways to better serve our customers and accomplish our shared goals.

Our Services and Products

Sportsman’s Guide offers virtually everything the outdoor enthusiast could need, from hunting gear and survival tools to camping equipment, fishing tackle, boating accessories, and clothing.

Hunting Equipment and Supplies

With the area’s largest selection of hunting gear, we are a top choice for hunters stocking up for deer season, duck season, turkey season, or any other expedition. We offer rifles, shotguns, handguns, crossbows, archery equipment, optics, hunting blinds, tree stands, decoys, calls, scents, and more hunting essentials all at unbeatable prices. Our experts also provide tips and advice in the Sportsman’s Guide blog to help hunters prepare for a successful outing.

Fishing Gear and Tackle

Anglers flock to Sportsman’s Guide for amazing deals on rods, reels, tackle, electronics, gear, accessories, and everything needed for freshwater and saltwater fishing. We feature all the top brands of bass fishing tackle, as well as catfish, panfish, trout, walleye, and ice fishing supplies to cover any type of fishing.

Camping Equipment and Outdoor Gear

For camping enthusiasts, we carry a huge selection of tents, sleeping bags, camping furniture, cookware, coolers, outdoor tools, lighting, and other camping supplies and accessories. We also offer specialized long term food kits for extended trips into the wilderness. Our military-grade outdoor survival gear provides innovative solutions for outdoor emergencies.

Boating and Water Sports

Sportsman’s Guide is a one-stop-shop for all water recreation needs. We offer boats, motors, electronics, marine parts, paddle sports gear, scuba and snorkel equipment, swimsuits, life jackets, water shoes, and everything for enjoying time on the water.

Footwear and Clothing

An extensive range of outdoor apparel and footwear for men, women, and kids is available on Sportsman’s Guide for staying comfortable in the elements. We feature waterproof hunting boots, hiking shoes, rain jackets, performance clothing, sunglasses, hats, gloves, and more clothing and accessories for outdoor adventures.

In addition to these core categories, we also offer gun safes, air guns, trail cameras, GPS devices, two-way radios, emergency preparedness supplies, and much more. Whatever you need for leisurely camping or extreme adventures, Sportsman’s Guide has you covered.

Our Commitment to Value

Providing maximum value to customers is central to Sportsman’s Guide’s mission. We maintain wholesale relationships with over 3,500 vendors and manufacturers in order to secure the lowest prices direct from the source. We buy in bulk and pass the savings along to our customers, eliminating middlemen markups common in the industry.

In addition to everyday low prices, we also offer:

Our business model prioritizes high sales volumes at low margins in order to undercut competitor’s prices across the board. We’d rather make a little on a lot than a lot on a little. Our obsession with bargains has earned us a reputation among outdoor enthusiasts as the place to gear up without breaking your budget.

Our Expertise and Services

In addition to great gear at great prices, Sportsman’s Guide also provides specialized resources and services to enhance the customer experience.

Product Guides and Learning Center

The Sportsman’s Guide blog features buying guides, how-to articles, gear advice columns, and tips from industry experts to help customers make informed purchasing decisions. Our online Learning Center offers courses, videos, and other instructional content so customers can gain skills in activities like hunting, shooting, fishing, and boating.

Subscription Boxes

Can’t make up your mind? Our themed subscription boxes deliver a monthly assortment of discounted outdoor gear right to your door. Options include boxes for hunting, survival, fishing, camping, and other outdoor hobbies.

Buyer’s Club

For only $49 per year, Sportsman’s Guide Buyer’s Club members gain access to exclusive member-only deals, early access to special buys, free standard shipping on all orders, and full year returns. Other perks include a welcome gift, birthday gift, weekly newsletter, and entry into members-only contests and events.

Expert Customer Service

Our outstanding customer service team is available 24/7 by phone, email, and online chat. No robots – just real outdoor experts ready to help customers place orders, track shipments, find products, and solve any issues promptly and knowledgeably.

Loyalty and Rewards Programs

Through our free Sportsman’s Guide Rewards program, customers earn points on purchases that can be redeemed for discounts on future orders. Points build with each order and never expire. We also offer a credit card with rewards benefits tailored specifically for outdoor enthusiasts.

Our Company Culture and Values

Sportsman’s Guide employs over 1500 people, all driven by a shared passion for the outdoors and a commitment to delivering amazing experiences. More than a job, our employees embrace being part of a thriving culture built on service, integrity, inclusion, innovation, and community.

We invest heavily in our people by:

Sportsman’s Guide has been recognized as a top workplace locally and nationally year after year because of our positive culture cultivating individual growth, leadership, and teamwork. Our employees are our most valued asset.

Our Legacy and Future

For 50 years and counting, Sportsman’s Guide has equipped outdoor adventurers to pursue their passions by offering crazy deals on quality gear shipped fast. Generation after generation, families keep coming back because they know they can trust Sportsman’s Guide to deliver.

As we continue pursuing our mission to be the best source for value-priced outdoor equipment, we stay committed to our loyal customers and dedicated employees who are the foundation of our success. The next 50 years promise to be even more exciting as we find new ways to serve the needs of the growing outdoor community.

Ready to start your next adventure? Browse our latest sales and deals to take your outdoor experiences to the next level while spending less. At Sportsman’s Guide, we make it easy to get geared up and get going.