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Effective Date: January 10, 2024


Sportsman’s Guide (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website (the “Site”) or use any of the services, features, content, or applications offered by Sportsman’s Guide (collectively with the Site, the “Services”).

Please read this Privacy Policy carefully to understand our policies and practices regarding your personal data and how we will treat it. By accessing or using the Site or Services, you agree to the terms of this Privacy Policy. This Privacy Policy applies to all users and others who access the Site or Services.

1. Data Controller

For purposes of applicable data protection laws, Sportsman’s Guide is the controller of your personal data collected through the Site or Services. If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us using the information below:

Sportsman’s Guide
7075 Flying Cloud Dr
Eden Prairie, MN 55344

2. Data We Collect

We only collect personal data that is necessary, relevant, and adequate for the purposes set forth in this Privacy Policy. Personal data means any information relating to an identifiable individual. The categories of personal data we may collect include:

Account Data: We collect information you provide during account creation, including your first and last name, email address, phone number, login credentials, and any other information indicated as required.

Order Data: We collect information about the products and services you purchase from us, including items purchased, quantities, prices paid, billing address, shipping address, payment information, and other relevant order details.

Payment Data: We collect data necessary to process your payment for any purchases made through the Site, such as your payment instrument number (e.g. credit card number), expiration date, CVV code, and billing information.

Contact Data: We collect information when you contact us directly through the Site, such as name, email address, phone number, the contents of a message or attachments sent, and any other information you choose to provide.

Communications Data: We may collect information when you sign up for or otherwise agree to receive newsletters, alerts, or other communications from us.

Usage Data: We collect information about how you interact with and use the Site or Services, such as browser type, operating system, pages viewed, links clicked, items searched or viewed, page response times, download errors, length of visits, referral sources/exit pages, device identifiers, and other information about how you engage with the Site and Services.

Location Data: We may derive an approximate location from your IP address or collect precise location data if you enable location services on your device, to provide location-based services and content.

Aggregate Data: We may collect statistical data about the use of the Site or Services, such as overall usage patterns, traffic data, browsers used, most popular content, how much content is viewed, device types, etc. This data is generally aggregated or statistical in nature and does not identify individuals.

3. How We Collect Data

We use the following methods to collect personal data:

4. Cookies and Other Website Analytics

We use cookies and other technologies to receive and collect certain types of Usage Data. A cookie is a small data file that is transferred to your device that allows us to recognize your device and collect information such as browser type, time spent on the Site, pages visited, language preferences, and other traffic data. We use cookies for purposes such as analytics, personalization, functionality, and advertising.

You may disable cookies through your browser settings. However, disabling cookies may affect your ability to access or use features of the Site or Services. As is true of most websites, we gather certain Usage Data and aggregate Data automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, landing page, and other usage activity.

We may combine this data collected through cookies and log files with other personal data we have about you. When analyzing data for website analytics purposes, we do not intentionally link this web usage data with your identity.

In addition to cookies, we may use other technologies such as pixel tags, web beacons, clear GIFs, and JavaScript for purposes such as tracking Site usage and trends, customizing and improving the Site and displaying more relevant promotions and advertising. We also might employ software tools to measure and collect session information such as page response times, download errors, and engagement data.

5. Use of Your Data

We will only process your personal data, including sharing it with third parties, in accordance with this Privacy Policy. We do not sell or rent your personal data. Purposes for using your personal data include:

Providing and Improving Our Services

Communications with You

Website Analytics

Compliance and Protection

Business Operations

6. Legal Basis for Processing Data

We rely on the following legal bases to process your personal data, subject to your rights and choices:

Legitimate Interests

We may process your data when it is reasonably necessary to achieve our legitimate business interests, such as providing, customizing and improving the Site and Services, performing analytics, protecting our systems and customers from fraud, communicating about our products and services, and managing our everyday business needs.

Performance of a Contract

We may process your personal data to take steps necessary to enter into or perform a contract with you, such as when we fulfil your order, manage payments, and account management.

Legal Obligations

We may be required to retain, process, and disclose your personal data to comply with our legal obligations under applicable laws.


Where required by applicable laws, we will rely on your consent to process your personal data for certain direct marketing activities. You may revoke your consent at any time by contacting us.

Vital Interests

We may process your data where necessary to protect vital interests, such as the health, safety, and security of you, us, or the public.

7. Sharing Your Data

We only share your personal data with third parties as described below:

Service Providers. We share your data with third party vendors and service providers that perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, analytics, customer service, fraud protection, website hosting, maintenance, data storage or security, etc. These vendors and service providers are bound by contract to protect the confidentiality and security of your data.

Business Transfers. Your data may be transferred to successor organizations if we are involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or transfer of all or a portion of our assets. If a transfer occurs, the successor organization’s use of your data will still be subject to this Privacy Policy and applicable data protection laws.

Legal Requirements. We may disclose your data if required to do so by law or in response to lawful requests from public authorities, courts, governments, or law enforcement in order to comply with national security or law enforcement requirements.

Vital Interests. We may disclose your data where necessary to protect the vital interests of you, us, or the general public.

Consent. We may share your data for any other purposes disclosed to you and to which you consent.

Aggregate/De-Identified Data. We may disclose aggregate statistics about users and Site activity to describe our services to potential partners, advertisers, or other reputable third parties and for other lawful purposes, but this information is not personally identifiable.

Third Party Partners. We may share data with third party partners, such as marketing or advertising partners to show you more personalized promotions and advertising.

8. Data Retention

We retain your personal data only as long as necessary to accomplish the business purposes for which it was collected, except where longer retention periods are required by law. When determining the retention period for your data, we consider factors such as the nature and sensitivity of the data, potential risks from unauthorized use or disclosure, the purposes for which we process the data and whether those purposes can be reasonably achieved through other means, and any applicable legal, contractual, or regulatory obligations.

9. Your Data Rights and Choices

You may exercise the following rights regarding your personal data, subject to conditions and limitations under applicable laws:

Access or Update Your Data. You may request to access or update inaccuracies in your personal data by contacting us.

Data Portability. You may request a copy of your personal data in a common machine-readable format.

Erasure. You may request the deletion of your personal data, such as when it is no longer necessary for the purposes for which it was collected, by contacting us.

Restrict Processing. You may request to restrict the processing of your personal data in certain circumstances, such as when you have contested the accuracy of your data, by contacting us.

Object to Processing. You may request that we stop processing your personal data, such as for direct marketing purposes, by contacting us.

Withdraw Consent. If we rely on your consent to process your personal data, you have the right to withdraw your consent at any time by contacting us at the details provided at the end of this policy. This will not affect the lawfulness of processing prior to your withdrawal of consent.

Right to Complaint. You have the right to file a complaint with the appropriate supervisory authority if you believe we violated applicable data protection laws.

We will comply with your request unless we have a legitimate lawful basis to retain and continue processing your data or are legally required to retain the data. Keep in mind requests to delete or restrict data may affect your use of the Site or Services.

10. Security of Your Data

We are committed to protecting your personal data and have implemented commercially reasonable technical, physical, and administrative safeguards to secure it from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand data storage or transmission over the internet can never be fully secured. We cannot guarantee the complete security of your data.

11. Data Transfers

The Site and our service providers may transfer your personal data outside of the country or jurisdiction where it was collected to provide our services. If you are located in the European Economic Area (EEA), the UK, or Switzerland, we may transfer your personal data to countries recognized by the European Commission or UK as providing adequate protection, including Canada and the United States where our servers are located and personal data is processed under the EU-US Privacy Shield principles. Where required by law, we will implement standard contractual clauses approved by the European Commission or UK authorities to protect your personal data when transferred outside those jurisdictions. You may contact us for more information about our data transfers and the steps we take to protect your personal data.

12. Children’s Privacy

The Site and Services are not directed to children under the age of 13. We do not knowingly collect or solicit personal data from children under 13 without obtaining verifiable parental consent. If you learn that a child has provided us with personal data in violation of this Privacy Policy, you may alert us at If we learn that we have collected any personal data from children under 13 without consent, we will promptly delete that information.

13. Third Party Links

The Site may contain links to third party websites. Any access to and use of such linked websites is not governed by this Privacy Policy but instead is subject to the privacy policies of those third parties. We are not responsible for the information practices of such third party websites.

14. Direct Marketing Opt-Out

You may opt out of receiving promotional communications (e.g. marketing emails, SMS messages, telephone calls) from Sportsman’s Guide by using the unsubscribe link within each promotional email, changing your communication preferences within your account settings page, or contacting us with your request at:

Sportsman’s Guide
7075 Flying Cloud Dr
Eden Prairie, MN 55344

We will comply with your request within a reasonable timeframe in accordance with applicable laws. You may not opt out of receiving non-promotional communications, such as order confirmations or service notifications related to your account.

15. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). These include:

Right to Know. You have the right to request that we disclose what categories of personal data we collect, use, disclose, and sell about you specifically. You also have the right to access this personal data.

Right to Delete. You have the right to request that we and our service providers delete your personal data, subject to certain exceptions allowed under the CCPA.

Right to Non-Discrimination. You have the right to not receive discriminatory treatment from us for exercising your CCPA rights.

To make a request under the CCPA, you may contact us by email at or toll-free at 1-800-888-XXXX. You may designate an authorized agent to submit requests on your behalf by providing lawful power of attorney documentation.

We will verify your identity by matching data provided in the request with data already maintained by us. Government identification may be required. We cannot respond to your request if we cannot verify your identity.

You may only make a verifiable consumer request for access or data portable twice within a 12-month period.

We endeavor to respond to verifiable consumer requests within 45 days as required by law. If we require more time to process your request, we will notify you within 45 days and may take up to 90 days maximum.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time as our data practices evolve. If we make any material changes, we will notify you by email or through the Site and indicate the effective date of the changes. We encourage you to review this Privacy Policy periodically to stay up to date about our personal data practices. Your continued use of the Site and participation in our Services after any changes to this Privacy Policy will constitute your acceptance of the revised Privacy Policy.

17. Contact Us

If you have any questions, concerns, or complaints about our Privacy Policy, data practices, or have any requests regarding your personal data, please contact our Data Protection Officer at:

Sportsman’s Guide
Attn: Data Protection Officer 7075 Flying Cloud Dr
Eden Prairie, MN 55344 United States

We will attempt to resolve any complaints you may have and make every reasonable effort to honor your wishes to exercise your rights as quickly as possible and no later than is required under applicable data protection laws.

Thank you for being a Sportsman’s Guide customer!